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Looking to refresh the brand identity for iCrossing (a global digital agency owned by Hearst), I was tapped by the ECD to create a brand identity around the new logo. I began by creating a mood board then applied that look-and-feel to several other marketing assets, including business cards, a pitch deck template, agency swag, and an abbreviated style guide to ensure consistent application of brand elements.
In this concept, I played with the “i” in iCrossing, making it the format of the card. Whether the card is inserted in a wallet or laying on a table, it easily stands out and makes a statement—expressing both the boldness and uniqueness of the agency.
Typography is the main focus for this concept. The objective was to make an interesting composition, void of excessive graphics, keeping the space clean and elegant. To add a touch of whimsy, I replaced traditional job titles with descriptive adjectives, giving this extension of the brand more personality.
In this concept, I wanted to communicate that the agency is obsessed with their craft, thereby bearing the term “geek” on the front of the card. Each service line is assigned its own color and “geek classification”. Some cards could include quirky headshots for team members to express their personality.
In this concept, I played with the “i” in iCrossing, making it the format of the card. Whether the card is inserted in a wallet or laying on a table, it easily stands out and makes a statement—expressing both the boldness and uniqueness of the agency.
Typography is the main focus for this concept. The objective was to make an interesting composition, void of excessive graphics, keeping the space clean and elegant. To add a touch of whimsy, I replaced traditional job titles with descriptive adjectives, giving this extension of the brand more personality.
In this concept, I wanted to communicate that the agency is obsessed with their craft, thereby bearing the term “geek” on the front of the card. Each service line is assigned its own color and “geek classification”. Some cards could include quirky headshots for team members to express their personality.
