Chicago Tribune Media Group media kit
Charged with creating a media kit to announce the newly monikered Chicago Tribune Media Group (CTMG), my team developed a visually stunning sketchbook that illustrates how we transform abstract concepts to tangible and effective solutions. I served as both Creative Director and Project Manager, coordinating production across the Sales, Advertising, Marketing and Interactive departments.
Having been associated exclusively with newsprint products, changing that consumer perception was a considerable challenge. We needed to convey that the company is a multi-channel, multi-platform organization, dedicated to providing innovative advertising products that span throughout a wide portfolio. The team brainstormed what it truly means to be creative; to identify where creativity is derived – the right side of the brain. We then examined how creatives approach iteration and problem solving, settling on the theme of “Reactivating Your Right-Side”. My team pitched the concept of creating a sketchbook as a media kit for our advertising and agency partners, showcasing innovative ad creative across our brands. The project was featured in the International Newsmedia Marketing Association IDEAS Magazine.
