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Propelling big ideas
With more than ten years of experience guiding design for Fortune 500 companies, growing startups, and lean internal teams, I turn business goals into impactful, insight-driven design solutions—bridging creative strategy, visual design, and digital storytelling to bring ideas to life.
I’ve transformed and led multi-disciplined teams that create usable, useful and engaging content and products. I specialize in the development of design strategies while ensuring visuals and messaging are strategically aligned as an intermediary between Marketing, Sales, Product, and Engineering.
As a UI designer, I live at the intersection of function and form. I believe interfaces should look great and feel intuitive. My approach is what I call “informed creative”—design grounded in strategy, data, and best practices to deliver memorable, measurable experiences.
My design roots run deep. While much of my focus is digital, I still love crafting for print. From logos and brand identities to brochures and book covers, I create beautifully designed pieces that help clients expand their reach and tell their story offline.
I rely on a curated set of tools to bring ideas to life. I use Illustrator, Photoshop, and InDesign to craft compelling visuals and layouts. For UI/UX work, Figma and Axure streamline everything from wireframes to high-fidelity prototypes. And when it's time to go live, Webflow lets me build out designs without deep-code dependencies.
Winner of the 2011 Forrester Groundswell award for the innovative use of real-time online content creation and social media to engage consumers
As Associate Creative Director on the digital Agency of Record account for a major medical care organization in North America
As a principal member of the Metromix.com redesign team and expansion campaign into New York, Los Angeles, South Florida, Baltimore and Orlando
Partnered with DDB as Design Strategist for the Chicagotribune.com redesign and campaign, resulting in a lift of 4.8M unique visitors.
Consumer Website Design (Client: Element 74)
Chicago Headline Club (Chicago Tribune)
Best in Show/Award of Excellence (Chicago Tribune)
I’ve been working fully remote since 2016—long before it was the “new normal”. Whether you're new to remote collaboration or a seasoned pro, I’ve developed a smooth, transparent onboarding process that makes working together easy and efficient. Below are the tools we'll use to keep things moving and aligned (click/tap on an image to learn more).
Simple and secure—easily review and sign scope of work agreements from your desktop, phone or tablet—no printing necessary.
Say goodbye to email and meet your digital project hub. Asana keeps communication, deadlines, and files organized in one place—accessible from anywhere.
When face time is needed, we’ll meet virtually via Google Meet. Screen sharing and recordings make collaboration seamless.
Built for team collaboration and smoother handoff from design to development, Figma will be used for digital design projects and basic prototyping, in addition to capturing design feedback.
Axure RP is used when basic prototypes aren’t enough. Ideal for prototypes that function like real products, Axure RP allows for dynamic content without writing a single line of code.
Photoshop, InDesign, and Illustrator are my go-to tools for graphic design. If you have the Creative Suite, you’ll be able to view and work with final files easily.
