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A well designed website or app lends instant credibility, conveying professionalism and trustworthiness. Whether it’s incremental enhancements or a complete overhaul, I balance visual design, creative strategy, usability, and business objectives to create remarkable interfaces that exceed client expectations. Below are a few examples.
A website redesign I created for a health, fitness, and wellness company. The goal was to create a modern interface that focuses largely on services and classes to drive new memberships. I used a mixture of client provided and stock images to emanate authenticity, selecting striking photos with a richness that would appeal to site visitors and motivate them to act.
As a part of a larger brand enhancement project to modernize the Dedoose product, my biggest undertaking was redesigning the Dedoose.com marketing website. A web-based application built for multi-industry researchers, in a highly competitive market, the existing site was in need of user experience enhancements and visual design improvements; both of which were addressed in this website design.
Mobile app screens I designed as a part of a UX consultant engagement I had with the BMW Technology group, where I was tasked with making recommendations for usability enhancements for the ConnectedDrive App (now MyBMW).
In partnership with Element74, I designed a variety of responsive interfaces for their diverse clientele. As apart of our engagement, I would design a homepage, a secondary page and established some very basic UI styles by which, their team of developers would then build the remaining site pages. Below are a few examples that showcase the diversity of my style.
A website I designed for a First Delta Group, a company that represents top brands to national retailers, enterprise and B2B companies, helping them to get their products on retail shelves and into the hands of consumers. I designed a new interface that largely leverages the arrow shape of the client’s logo to create a website that is uniquely branded and memorable.
A responsive corporate website I designed for a benefit administration company to align with their new logo and brand identity (which I also designed). The cornerstone of the design was impactful imagery and custom iconography to create an unconventional site—that was both useful and contemporary—in comparison to similar companies with more conservative and uninspired interfaces.
