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This project is a personal one (with a fictional name), derived from a blog post I wrote, expressing frustration about the utility of travel websites. In this creative exploration, I reimagine a completely different experience that is focused on the consumer/user needs vs. the industry’s business goals.
Implementing a split homepage allows users to choose how they want to engage with the site. Unlike most travel sites, where users are shoehorned down the booking path, the split homepage affords users a choice–book their travel plans or explore and discover travel experiences.
If users know where and when they want to travel, they can start down the booking path by choosing a hotel, flight or vacation.
If users are unsure of where and when they want to travel—just here to browse and start planning a future trip, they can go down the exploration path.
While travel planning by theme isn’t a new concept, the principal difference between most travel sites and Escape Travel is that the themes are based on relatable/common occasions like girls trips, last minute travel, family vacations, solo trips, etc.
On most travel sites, once the user has selected a booking type (i.e., hotel, flight, vacation), they’re usually led to convert without the ability to easily switch. Escape Travel allows users to jump between hotels, flights, and vacations no matter where they are in the site experience.
Users that choose to explore begin by completing a short questionnaire that will present results based on their needs and tastes
Filter on hotels results pages are easy to find and more expansive, enabling users to be more precise in narrowing down accommodation recommendations
The hotel details pages are designed to be both visually striking and purposeful, providing valuable information and features to assist users in the decision-making process.
A full width, visually arresting photo of the property exterior (or interior) grabs the user's attention and invites them in to read the content below
Property specific details (i.e., check in/out times, resort fees, pet-friendly, happy hours, onsite entertainment options, etc.) leverage colorful photography and are prominently displayed, making them easy to find
A large multimedia gallery enables users to get a realistic look at the property, enabling them to visualize their stay and entice them to book
Key information about the property goes here—i.e. onsite Covid-19 testing, pool closures, resort shuttle schedule, etc.
An interactive map, displaying attractions in the vicinity (i.e., restaurants, coffee shops, gas stations, bars, etc.) that may be of interests upon arrival
The most current reviews from verified guests. Users can also filter reviews by the type of guest (i.e., solo traveler, couple, business traveler, etc.).
Flight listing pages have ample whitespace, allowing users to scan flights quickly
Users can more easily book round-trip flights by toggling between departure and arrival flights without leaving the listings page
Oftentimes seat availability and assignments are only accessible after booking, here, users can see what seats are available in real-time before booking. Similar to event ticket websites, users can also select a seat and hold it within a 15 minute window.
In addition to the main airline carrier sites, users can also search for flights from a variety of aggregate sites like Kayak and Expedia
Layover information is notoriously unclear, but here, users can view all of the pertinent details of a layover, alleviating anxiety between flights
Users can plainly see what amenities are available. They can also compare amenities between aircrafts and prepay for wi-fi or meals prior to boarding.
Viewing, managing, and redeeming accumulated miles is unnecessarily complicated, but here, it’s super simple. Users can see the miles value of the flight and can either redeem them when checking out.
From brochures, to posters and advertisements, expertly designed print marketing materials leave a lasting impression and can help attract more customers to your business
