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A logo is the most identifiable element of a company's identity, however, it’s only one piece of the story. A complete identity consists of a brand system, a combination of elements (color, fonts, images, copy voice, etc.) that differentiate a company from its competitors. Below are examples of my brand work.
A logo I created for a independent music production company in SoCal. Drawing inspiration from the definition of a nova (the spark that causes the sudden intense brightness of a star) my design hinged on the illustration of a celestial body. The star takes center stage, as a distressed effect was applied to add grit and texture.
A comprehensive branding project I designed that began with authoring guidelines and establishing the visual identity, culminating into a website redesign and Webflow build for a global academic social science research institution.
Brand identity and design system I created for a new fitness company that combines personal training services and nutrition with mental and emotional wellbeing.
Logo options I created for a medial cannabis services and security company. The client was very specific to avoid obvious cannabis leaves, locks or shield graphics and to think out of the box. While the client chose to go in a different direction, I think the work is distinctive.
A rebrand for Vertus Benefits Group, a global employee benefits company based in Illinois (formerly Employee Benefit Consulting Group—recently acquired by Alliant). I began the project by designing a new logo and a comprehensive brand guideline document, followed by supporting marketing materials and a contemporary website.
The name of company had not quite been settled on, so I was challenged to design logo options around three different concepts: community, navigation, and virtues (the translation of the word ‘vertus’ in French). Initially, the client wanted to see more abstract treatments that incorporated people and shields (symbolizing safety and security), but ultimately settled on a more obvious “V” symbol to compliment the company name that would ultimately be selected—Vertus. I then applied the logo to various marketing materials and stationery.
A branding exercise I was hired to conduct for a New York based travel startup that commemorates trips through customizable merchandise, showcasing all of the places a person has been to or plans to go. The brand is meant to appeal to both the avid and the aspirational world traveler through an undeniably aesthetic perspective.
The result—a playful, yet sophisticated logo, a brand moodboard, and Shopify homepage design.
